PHD & Helpe Inc. Partner To Provide Needed Solutions To The U.S. Trucking Industry’s Greatest Challenges: Driver Recruitment, Retention and Safety

Vancouver, British Columbia, October 19, 2004--Precision Human Development (“PHD”) is pleased to announce, today, the signing of a strategic partnership agreement with Helpe Inc. (“Helpe”), a U.S.-based safety management and consulting firm providing risk management and loss prevention services to the transportation industry, and trucking industry in particular.

A feature article on the trucking industry in USA Today, dated October 12, 2004, drew attention to three critical issues that are straining the industry and, ultimately, the United States economy. The issues are driver recruitment, retention and safety. The trucking industry is presently facing a severe shortage of drivers. Industry estimates suggest that thousands, if not tens of thousands of openings are going unfilled. Compounding this difficulty is data from the American Trucking Association showing that the driver turnover rate at large trucking companies was 116% in the second quarter of 2004. Driver safety and costs associated with accidents and unsafe driving can not only cripple trucking firms, they place a burden on the economy when such costs are passed on to retailers and other organizations as well as consumers.

All of these issues present serious impediments to the productivity and efficiency of the trucking industry and the continued growth of the U.S. economy.

Mark Zandi, chief economist at Economy.com in West Chester, PA, commented: “If we don’t have enough
truckers, then the whole global transportation system bogs down and just makes life difficult and less lucrative for retailers and other businesses.”

Bob Costello, chief economist at the American Trucking Association notes that “every 3% decline in trucking
productivity requires an additional 60,000 trucks to haul the same amount of freight.”

PHD and Helpe Inc. have joined forces as strategic partners to provide research-based and experience
tested solutions to these critical challenges. Both firms have, in the past, established themselves as specialists in solving one or more of these problems. Helpe works with some of the nations largest motor carriers on the implementation of driver safety and management programs. The company has developed innovative driver recruitment programs and deploys proprietary technology to assist transportation companies with safety program management.

PHD is fast developing a reputation as a leading provider of customized, performance management solutions to the transportation industry and HR industry in general. Human Resource Executive Magazine, in its March 2004 technology issue, identified PHD technology as “leading-edge HR software.” PHD’s core, proprietary technology is its Performance Benchmarking System. This web-based tool allows organizations to hire, promote or develop employees who will meet or exceed customized, behavior- based performance standards, or benchmarks set by the organization itself. The PHD platform enables companies to develop performance benchmarks quickly and easily through a largely automated, but thoroughly objective,
mathematical process. The PHD system and approach has successfully helped a wide variety of companies to increase sales performance and productivity by as much as 67%, reduce employee turnover by as much as 87% as well as reduce driver accidents and moving violations for U.S. trucking firms by more than 25% and 30% respectively.

Mr. Jim Henderson, President of Helpe, commented,“ As a provider of transportation safety systems to the
trucking industry that is always looking for methods to decrease accidents and driver turnover, my clients and I are excited about using a proven technology to assist them in the driver selection process.

I have worked within the trucking industry for the past 33 years and have had experience with a company in the past that used a service similar to the one being offered by PHD with great success. Having seen these techniques used successully led me to PHD and their unique program.

We, as well as our customers, are hopeful that our hiring efforts will be improved and that only safe, careful, competent drivers will be hired. With the cost of hiring a driver exceeding $10,000 per driver, having a tool that can accurately predict whether a driver is a good fit for a customer’s particular operation is a real advantage to us, the transportation industry and the motoring public.”

Mr. Jason M. Clark, Director of Business Development for PHD said, “PHD is especially pleased to be entering into a partnership with Helpe Inc. Both companies have become expert at providing specialized solutions to some of the trucking industry’s most pressing problems. Bringing these solutions together in partnership makes perfect sense. The resulting synergies have created one of the most comprehensive and specialized solutions to each of the trucking industry’s greatest concerns.”

About Helpe Inc.:
Helpe, Inc. is a safety management and consulting firm specializing in Risk Management and Loss Prevention
services for the transportation industry, with special expertise in the trucking industry. Helpe, Inc. works with some of the largest motor carriers in the United States on implementation of driver safety and management programs. Helpe Inc. has gained recognition as experts in safety management, turnover reduction, driver recruiting and hiring, fuel efficiency and fuel management programs. The company has its headquarters in Camden, South Carolina.

About PHD:
Precision Human Development is the leading provider of online performance benchmarking technology in
Canada and the United States. Performance benchmarking takes employee performance and
productivity to new levels by enabling organizations to scientifically hire, promote and develop job applicants
who closely match the performance levels of their top or ideal performers. At the same time, the technology
enables hiring managers to effect direct and measurable improvements to their organizations bottom-
line performance. PHD operates worldwide and has its headquarters in Vancouver, British Columbia, Canada.

For more information about this news release and/or partnership opportunities with PHD, please visit
www.phdassessments.com/ or call toll-free 1-877-HIRE-PHD (1-877-447-3743).

For more information about the expanded safety management and driver turnover solutions offered by
Helpe Inc., please visit www.helpe.com or call 803-432-3933.

Contact:

Melody Sousa
Precision Human Development
P: 1-877-447-3743 (HIRE-PHD)
E: msousa@phdassessments.com

Jim Henderson
President
Helpe Inc.
P: 803-432-3933
E: helpe@camden.net